How Many Reviews Do You Read Before Visiting a New Massage Spa?

<?xml encoding="utf-8" ?>I was curious how other members approach researching a new spa before making a visit.
When you're considering a location you've never been to before, how many reviews do you actually read before deciding to go?
Do you only need a couple recent reports, or do you dig through 10+ reviews looking for patterns?
Personally, I usually look for:
&bull; Recent reviews from the last few months&bull; Consistency between different reviewers&bull; Comments about cleanliness and professionalism&bull; Whether multiple members mention the same positives or negatives&bull; Activity in the community discussions
I usually start with the site's&nbsp;Latest Massage Reviews section and then compare what people are saying in the MP Talk Discussion Forum
If I'm looking for a specific city or provider, I'll use the Advanced Search Tool. Sometimes I'll also browse the Interactive Massage Review Map to see what locations are active in a particular area.
What about everyone else?
&bull; How many reviews do you read before trying a new spa?&bull; Do you trust newer reviews more than older reports?&bull; What's the biggest red flag you look for?&bull; Have reviews ever talked you out of visiting a place?&bull; Have you ever ignored reviews and ended up pleasantly surprised?
For me, the biggest factor is consistency. If five different reviewers mention the same strengths or weaknesses, I pay attention.
Curious to hear how other members research new locations before making a visit.
Let's hear how other members research new locations before visiting.