Do You Trust New Reviews More Than Older Reviews?

<?xml encoding="utf-8" ?><div><p>When I'm checking out a place I've never visited before, I almost always scroll to the newest reviews first.</p>
<p>A spa that had great reviews two years ago might have different management, different providers, or completely different service today.</p>
<p>On the other hand, if several people have had good experiences in the last month, I feel a lot more confident.</p>
<p>How much weight do you give recent reviews compared to older ones?</p>